How vital to your online marketing are auto-responders and shopper cart intergration? I am hear to tell you if you do not have one on your site, you are leaving serious coin on the table. In fact it is one of the strongest internet cash tactics that you might even be dooming your internet web promoting site to total failure. Cruel words! Right? But it’s’s correct.

One of the most vital things you need to do when a customer hits the buy button, on your website, is to tell them their purchase has gone thru and thank them for shopping with you. This is often accomplished with a simple autoresponder email nearly faster than you can blink your eyes. Nonetheless that is not the end of your message or at a minimum it shouldn’t be. You’ve got a wonderful opportunity to reach out to your customers and murmur in their ear about any specials you now have and other items you have in your store.

A very effective way to take advantage of the “thank you” message you send out is to mention related accessory items to the product they just acquired. An illustration of this would be if your customer acquired a global brand pair of trainers, you would like to offer them a matching hand bag by the same designer. To make the offer far more enticing to your buyer be sure and mention a reduction off the accessories.

Listen up! Whatever you do don’t include this offer on their email sales receipt. You need your consumer to have a “Hallmark” moment with their purchase . They need to feel they are the most significant person on your on line store and no-one else matters but them. Take the time to have a very special message prepared for your autoresponder and checkout cart integration.

Honestly, if you are not a good writer, you must hire someone that is a pro writer. Ensure this writer is experienced in writing warm and fuzzy messages. Though it is an added cost it is an onetime cost only. Your ROI of the expense will be returned to you every time one of your clients responds to your follow up autoresponder message.

Now for a note or warning! Don’t kill the golden goose that laid your golden egg. In effect don’t overuse your auto-responder to bombard your clients with deal after deal. Remember, you would like them to feel warm and fuzzy about you. You would like them to feel they are special in your eyes and if your not careful you can wear out your welcome. 2 or 3 messages a month wil keep your name in front of them and an occasional 4th or 5th time when you have a super deal for them.

Properly worded emails will work sorcery for your bottom line. Very simply it will enable you to form a long term relationship with every customer. With a little customization of your emails, the significance of your autoresponder and shop cart intergration will become obvious every time you look at your bottom line.

Tags: Auto Responders, Autoresponder, Checkout Cart, Cruel Words, E Mail, Email Sales, Failure, Global Brand, Hallmark, Illustration, Income Streams, Internet Cash, Internet Web, Mail Responder, Murmur, Online Marketing, Opportunity, Sales Receipt, Shopping Cart System, Special Message

This entry was posted on Wednesday, August 18th, 2010 at 8:51 pm and is filed under Online Business, Promotion and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.