Why Should You Use Autoresponders?
Saturday, March 14th, 2009Increase revenues from Autoresponders and Shopping Cart Integration
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How important to your Internet marketing are autoresponders and shopping cart intergration? Take it from me if you don’t have one on your website, you are missing out on big money. Even though it may sound cruel the fact is you may be the one to be blamed for a total failure of your online web marketing site. One of the most important things you want to do when a customer hits the buy button, on your site, is to let them know their purchase has gone through and thank them for shopping with you.
This can be completed in few seconds with the help of a simple autoresponder e-mail. Nonetheless, it is advisable that your message goes beyond this. This is the right time for you to reach out to your customers and gently let them know about the variety of items they can expect at your store and other current special schemes. To successfully capitalize on the “thank you” message you sent out, mention accessory items related to the product just purchased by them.
An example of this would be if your customer purchased a name brand pair of shoes, you would want to offer them a matching hand bag by the same designer. To make the offer seem irresistible to your customer make sure you mention a discount off the accessories. Listen up! Whatever you do don’t include this offer on their e-mail sales receipt. Having your customers overjoyed with their purchase is desired. They should be under the impression that no one else matters and that they are the most important individuals on your virtual store. Take the time to have a very special message prepared for your autoresponder and shopping cart integration. Quite honestly if you don’t have it in you, hire someone who is a professional writer. Make sure this particular writer is experienced in writing warm and fuzzy messages. Although it is an added expense it is a onetime expense only.
Customers contribute to the ROI of your expense every time they respond to your follow up autoresponder message. Now, for the caveat! Do not kill the golden goose that laid the golden egg for you. Effectively, avoid over use of the autoresponder for incessantly sending deals to your customer. It is important that you make your customers feel warm and fuzzy towards you. Making the customer experience a special feeling is something you want. At the same time you need to be careful not to wear off your welcome. Send up to three messages a month to retain your name in the mind of your customer and a casual fourth or fifth message when you have a fantastic deal.
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E-mails written using the right words will work wonders for your bottom line. Very simply it will allow you to form a long term relationship with every customer. With just a little customization of your e-mails, the importance of your autoresponder and shopping cart intergration will become apparent every time you look at your bottom line.
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