Using Shopping Cart Integration & Email Autoresponders Can Increase Your Revenues!
Saturday, March 14th, 2009Increase revenues from Autoresponders and Shopping Cart Integration
Want to know the importance of autoresponders and shopping cart integration to your Internet marketing? You should be aware that the absence of one on your website implies that you are losing out on huge bucks. Difficult as it is to hear, truth be told your online web marketing site may be headed towards complete failure because of you. When a customer hits the buy button on your site, first and foremost what you should do is inform them that their purchase has been made successfully and then express gratitude for the same.
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This can be completed in few seconds with the help of a simple autoresponder e-mail. Also, keep in mind that this is not the only thing your message should consist of. You have a golden opportunity to reach out to your customers and whisper in their ear about any specials you are running and other items you have in your store. A very effective way to capitalize on the “thank you” message you send out is to mention related accessory items to the product they just purchased.
To elucidate, imagine that your customer purchased a brand name pair of shoes, then you should further offer them a matching hand bag made by the same designer. To make the offer even more enticing to your customer be sure and mention a discount off the accessories. Listen up! Whatever you do don’t include this offer on their e-mail sales receipt. You want your customer to have a “Hallmark” moment with their purchase. Ensure that each customer gets the feeling that only they are the only significant people on your online store. Preparation of a very special message for your autoresponder and shopping cart integration should be given adequate time. Enlisting the services of a professional writer is advisable in case you don’t write well. Confirm that this particular writer has considerable experience in writing appealing messages. Although it is an added expense it is a onetime expense only.
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Every time your customer replies to your autoresponder message, it would add up to the ROI of the expense you initially incurred. Now for a note of caution! Don’t kill the golden goose that laid your golden egg. Effectively, you must not engage in bombarding customers with continuous deals using the autoresponder. Remember, you want them to feel warm and fuzzy about you. You want them to feel they are special in your eyes and if you’re not careful you can wear out your welcome. Send two to three messages on a monthly basis to keep the customer from forgetting your name. A fourth or fifth message is called for when you have a tremendous deal.
Your bottom line will benefit immensely if you use properly phrased e-mails. Simply put, it will lead to the formation of long term relationships with each of your customers. Customizing your e-mails in minor ways will demonstrate the importance of your autoresponder and integration with the shopping cart becomes manifest each time you look at your bottom line.
