Viral marketing, just like any category of online marketing campaign, aims to drive as much traffic to a site as possible. It actually leverages on the numbers game: the more traffic that ends up at your site, the higher the possible number of conversions.

Needless to say a viral marketing campaign has to work hand-in-hand with other factors of the page in order to convert visitors.

But what actually is viral marketing and how can you formulate a campaign yourself to assist drive traffic to your store?

Even a problem free shopping cart store software powered by a dependable yet free shopping cart e-store needs help in the marketing department. It takes a bit of effort to let people out there know that your store exists (and is worth visiting).

Online Marketing

Online marketing has a lot to do with content. And so it has been said that content is king. But the content has to fit the medium in which it’s used and it has to seize viewers’ interest in order to be of any value. The subject of an online marketing campaign does not entirely have to be a product or service or something that is already being sought-after. It is possible for ad campaigns to generate interest about new products as well as improve brand awareness for existing ones. The wonderful news is that an online marketing campaign need not cost you an arm and a leg.

Viral Marketing

Viral marketing is not a perplexing concept just as long as you know what you are doing. Viral marketing makes extensive use of existing resources on the Internet. This potentially include micro-blogging sites like Twitter, social networking sites like Facebook, video sharing sites like YouTube, and of course e-mail to get the word across. All these resources can get “interesting or worthy” news out fast at an exponential rate. Take the viral marketing campaign for the movie Cloverfield for instance. The marketing team opted for an indirect approach by producing teasers and micro sites instead of just a traditional movie trailer. That created such a buzz that the marketing practically took care of itself after just a few weeks. Keep in mind, the campaign was spread out over a year. Every few months bits of information were released, rumors were spread and theories suggested for the sole purpose of raising awareness and keeping people hooked. Of course, the strategy proved to be a success.

Of course, this road may not be for everyone. You need to know your target market and what would appeal to them.

What Makes News Or Updates Worthy Of Being Repeated?

Conventionally, people like free stuff and they also like heavy discounts. Hence,, these free or discounted items should have a high perceived value among the masses for your campaign to garner any interest at all. Let’s say you want to announce a mid-year sale for your online ladies shoe store. You need to remember that many other stores might be doing the same thing as you. You could use the resources mentioned above to promote your sale, while always making sure your titles and descriptions are SEO-friendly. Now, women love shoes. And I would guess that they love free shoes even more. Why not come up with a contest that challenges people to guess the size or weight of a certain pair of shoes. The first 10 correct entries will be given gift vouchers worth $100 each and the next 50 correct entries will be rewarded with a 50% discount coupon. Done correctly, word of mouth about your store and its offer can spread quickly to more and more potential customers.

Another good example is a recent viral marketing campaign by an online camera store that is giving 2 very desirable cameras for free to participants at random. The catch: in order to be eligible for consideration, participants must first Retweet or publish on a blog the ad line containing a link to the store. A sneaky way to get links as well as get the word across, isn’t it?

Cost

You don’t have to develop a teaser video like the one for Cloverfield to spread the word. A relatively large number of artists and companies on a shoestring budget have produced successful viral marketing videos of varying degrees of quality. For instance, The Blair Witch Project (whatever you may think of the actual movie) was a small-budget movie with one influential viral marketing campaign. The bottom line is that if your marketing materials are captivating enough and you have fully utilized the channels we mentioned earlier, then you can look forward to a bombardment of visits in a relatively short period of time.

Viral marketing is great for marketing a new web store. Just make sure you have all your bases covered first. Ensure you’ve first signed up for a worry simple ecommerce shopping cart solution. A feature-rich, easy-to-use free shopping cart web store like the one from InstanteStore is a good bet. Once you’ve got all your basics done and you have your store set up and tested, you’re ready to allow the world know you’re in business. Good luck!

Viral marketing, just like any category of online marketing campaign, aims to drive as much traffic to a site as possible. It actually leverages on the numbers game: the more traffic that ends up at your site, the higher the possible number of conversions.

Needless to say a viral marketing campaign has to work hand-in-hand with other factors of the page in order to convert visitors.

But what actually is viral marketing and how can you formulate a campaign yourself to assist drive traffic to your store?

Even a problem free shopping cart web store software powered by a dependable yet free shopping cart web store needs help in the marketing department. It takes a bit of strategy to let people out there know that your store exists (and is worth visiting).

Online Marketing

Online marketing has a lot to do with content. And so it has been said that content is king. But the content has to fit the medium in which it’s used and it has to seize viewers’ interest in order to be of any value. The subject of an online marketing campaign does not entirely have to be a product or service or something that is already being sought-after. It is possible for ad campaigns to develop interest about new products as well as improve brand awareness for existing ones. The wonderful news is that an online marketing campaign need not cost you an arm and a leg.

Viral Marketing

Viral marketing is not a perplexing concept just as long as you know what you are doing. Viral marketing makes comprehensive use of existing resources on the Internet. This potentially include micro-blogging sites like Twitter, social networking sites like Facebook, video sharing sites like YouTube, and of course e-mail to get the word across. All these resources can get “interesting or worthy” news out fast at an exponential rate. Take the viral marketing campaign for the movie Cloverfield for instance. The marketing team opted for an indirect approach by producing teasers and micro sites instead of just a traditional movie trailer. That created such a buzz that the marketing practically took care of itself after just a few weeks. Keep in mind, the campaign was spread out over a year. Every few months bits of information were released, rumors were spread and theories suggested for the sole purpose of raising awareness and keeping people hooked. Obviously, the strategy proved to be a success.

Of course, this road may not be for everyone. You need to know your target market and what would appeal to them.

What Makes News Or Updates Worthy Of Being Repeated?

Conventionally, people like free stuff and they also like heavy discounts. Needless to say, these free or discounted items should have a high perceived value among the masses for your campaign to garner any interest at all. Let’s say you want to announce a mid-year sale for your online ladies shoe store. You need to bear in mind that many other stores might be doing the same thing as you. You could use the resources mentioned above to promote your sale, while always making sure your titles and descriptions are SEO-friendly. Now, women love shoes. And I would guess that they love free shoes even more. Why not come up with a contest that challenges people to guess the size or weight of a certain pair of shoes. The first 10 correct entries will be given gift vouchers worth $100 each and the next 50 correct entries will be rewarded with a 50% discount coupon. Done correctly, word of mouth about your store and its offer can spread quickly to more and more potential clients.

Another excellent example is a recent viral marketing campaign by an online camera store that is offering 2 very desirable cameras for free to participants at random. The catch: in order to be eligible for consideration, participants must first Retweet or publish on a blog the ad line containing a link to the store. A dishonest way to get links as well as get the word across, isn’t it?

Cost

You don’t have to develop a mystery video like the one for Cloverfield to spread the word. A lot of artists and companies on a shoestring budget have produced successful viral marketing videos of varying degrees of quality. For instance, The Blair Witch Project (whatever you may think of the actual movie) was a small-budget movie with one powerful viral marketing campaign. The bottom line is that if your marketing materials are captivating enough and you have fully utilized the channels we mentioned earlier, then you can look forward to a bombardment of visits in a relatively short period of time.

Viral marketing is excellent for marketing a new web store. Just make sure you have all your bases covered first. Make sure you’ve first signed up for a worry simple ecommerce shopping cart solution. A feature-rich, easy-to-use free shopping cart web store like the one from InstanteStore is a good bet. Once you’ve got all your basics done and you have your store set up and tested, you’re ready to allow the world know you’re in business. Good luck!

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So you’ve signed up for an ecommerce shopping cart software system and you’ve got a store running. You also have a healthy pool of loyal customers and everything seems peachy. Sales are perfect..but they can always be more impressive.

A relatively large number of merchants don’t usually check out the obvious when trying to improve sales figures. Always start with the resources you have because they are most probably free, familiar, and do not really need much effort.

Statistics have proven that people tend to buy more from a store they have previously purchased from. Generally, merchants can boost their sales by as much as 30% by concentrating on existing customers alone. This is not to say that you should abandon all efforts of getting new customers. Targeting existing customers is merely another avenue to boost sales.

So what can you do to improve your sales figures with what you already have? A typical ecommerce shopping cart provider usually provides ecommerce solutions shopping cart software that consists of a few helpful selling functions. A relatively large number of merchants overlook these functions because they do not understand the possible impact they might have on their sales. Of course an ecommerce shopping carts software system provider will not have factored these features if they didn’t think it would be useful to their merchants.

So what should you do?

Cross-Sell

Amazon are experts at this. To mere mortals, it may not make much sense to cross-sell, for example, a DVD to someone who has just bought a bar of soap but as it seems it makes a lot of sense to Amazon. Who are we to argue? The point is, cross-selling items stimulate impulse buying from customers. It tries to milk the “Since I’m already here, I might as well buy this too” frame of mind. It probably can play a role to pitch customers products that are related to what they already have in their shopping carts, though. Try to provide cross-sell items that could be useful in combination with whatever your potential customers are showing interest in.

Up-Sell

Up-selling is a bit of a challenge as it demands persuading a buyer to purchase items which are sometimes more expensive than the item they’ve just bought or are interested in, in order to render the sale more profitable. These items are typically from the same product category and comprise of upgrades, add-ons or non-tangible items like insurance, apps, service packages, or extended warranties. Merchants usually provide the argument that purchasing the items suggested at this juncture will cost less than if a customer buys them separately.

Re-Sell

As mentioned earlier, once a person buys from your store, they will possibly shop there again. If the product is a consumable or needs to be consistently replaced (e.g. contact lens cleaners, vitamins, magazines or shaving blades) you can actually make it more simple for the customer by using the recurring billing/product subscription function. This function allows you to re-sell and re-bill the customer for the same product on a fixed timescale. This saves the customer from having to repeatedly re-order products manually each time they need to replenish their supplies.

All the methods above are not only excellent for improving revenue from existing customers but also help develop the image of your store by making it seem more customer-friendly (one-time related product purchases and product subscriptions save time and money) as well as help build a long term customer following.

Cross-selling is a great way to elevate sales without much hassle. Amazon has been credited as the innovator in Internet cross-selling and because of their (heavy) investment in this sales technique, the rest of the Ecommerce world has initiated a winning way to improve sales and that’s what top web site ecommerce hosting shopping cart are offering cross-selling feature as well.

It’s naturally come to a good results for them, so why shouldn’t it work for you??

Sales information:

* Repeat customers spend 30% more on average than new ones.Repeated customers will spend about 30% more on average than new ones.
* Merchants report that referrals among repeat customers are in excess of 100% more than non-customers.
* Studies have highlighted that it can cost up to 6-10 times more to market something to a prospect than to trade that same thing to an existing customer.
* Up to 65% of a company’s dealing comes from present customers.

That’s great, but how do you go about taking advantages of the ability of cross-selling?

A number of these secure ecommerce shopping cart solutions produce cross-selling features. At InstanteStore, this feature can be in affect at the Feature Activation page (it’s under the Manage Your Store heading on the Admin Control Panel). There you can select to either manually or automatically choose products to cross-sell.

The manual selection process requires selecting specific products to cross-sell, letting you to modify the products that will be shown as cross-sell products. Such as, you can cross-sell specific bicycle helmets that would go best with very much alike bicycles.

The automatic selection process will instantly group products that are bought together by customers at your store as cross-sell items. This is essentially important if your store features products or services that customers choose to buy in bundles.

Cross-sell items are prominently displayed at the product page as well as on the shopping cart. This gives customers the opportunity to very easily add products that they may find excellent to their shopping carts.

Cross-selling tips:

* Cross-sell products that are naturally related. For example, if your customer just obtained a bicycle, you could suggest mobile pumps, carriers and lamps.
* Timing is key. The InstanteStore shopping carts application features a cross-sell on final payment page option that will display cross-sell items at exclusive prices on the final payment/thank you page after a customer has just completed an order. Research shows that customers who’ve just bought something are probably in the mood to purchase even more, so offering customers who’ve just bought something related products at a discount is a fantastic way to fully capitalize on their purchasing momentum.
* Try introducing a mix of product prices. You don’t usually have to always cross-sell only low-priced products. Low-priced products are ideal for impulse buys but products that meet customers’ needs head-on can go for higher prices.

If you are using a top web site ecommerce hosting like InstanteStore, then you should make good use of the tools that are obtainable. The cross-selling feature has turn out extremely useful for many merchants over the years. If you already have a perfect customer base and want to raise your sales figures, this element is certainly something you should try.