New Merchants Should Utilize Of These 4 Impressive Shopping Cart Features
Monday, January 23rd, 2012If you haven’t used a feature loaded shopping cart before, you may be a little overwhelmed at the numerous features which are available. Every year, shopping cart suppliers add better value to their products by accelerating the number of really useful features for nothing.
All of these features have been created to help you do one thing – sell more. With that under consideration, it is important that you turn on as many of these handy features as practical. Don’t be scared to use them . They were created with the user under consideration and have been designed for ease-of-use.
Automated E-mail
Automatic email can be employed for various purposes. This feature not only saves a merchant’s time but , just as importantly, helps conversion as well .
You can use it to immediately send out newsletters to customers. You may use it to send out e-mail to salvage aborted orders. Mind you, a well made email can salvage up to 15% of aborted orders.
Content Slider
The content slider is a frequently neglected shopping cart feature. It is one of the most simple selling tools you can use on your website. Because it is usually found near the apex of the page, it easily gets the awareness of visitors. Which is why it is a good idea to use it to pimp your products and promotions.
When using content sliders, remember not to go over the top and place too many slides per slider. 5 slides should suffice . And ensure you link each slide to its proper destination page. This makes it more convenient for shoppers to get to the product and it also benefits a site from an SEO point of view.
Automated Cross-sell
Amazon uses this feature and so should you. Carefully thought out suggestions could result in more sales so if you have the time, put a little more effort into this feature. Naturally, if you do not have the time, you can always switch on the automatic cross-sell feature.
Facebook commerce App
Everything happens on Facebook. People used to just sign on to Facebook to catch up with friends and family. Now, folk share videos, organize flash mobs and even shop there.
Shopping and selling on Facebook, or Facebook commerce used to be a pain 1 or 2 years back but that was before shopping cart suppliers started making Facebook commerce applications. Now, each major shopping cart comes built in with a Facebook commerce application.
To employ this feature, create a Facebook account for your store and turn on this application. You may then leverage Facebook’s famous ‘Like ‘ and ‘Share ‘ buttons to help promote your store and products.
To summarise,
- Use the content slider wisely as a Call-To-Action tool to attract attention improve conversion
- Make use of Facebook commerce to tap into Facebook’s huge user base
- Use the cross sell feature to temp shoppers to buy more products
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