New Merchants Should Activate Of These 4 Impressive Shopping Cart Features
Friday, February 10th, 2012If you have never utilised a feature loaded shopping cart before, you could be a little overwhelmed at the many features which are available. Every year, shopping cart providers add more value to their products by increasing the number of truly useful features for free .
All of these features have been created to help you do one thing – sell more. With that in mind, it’s vital that you activate as many of these helpful features as practical. Don’t be frightened to utilize them. They were created with the user under consideration and have been designed for ease-of-use.
Automated E-mail
Automatic e-mail can be employed for varied purposes. This feature not only saves a merchant’s time just as significantly, helps conversion also.
You can use it to immediately send out newsletters to customers. You may use it to send out e-mail to salvage aborted orders. Mind you, a well made e-mail can salvage up to 15% of aborted orders.
Content Slider
The content slider is a frequently disregarded shopping cart feature. It is one of the simplest marketing tools you need to use on your website. Because it is generally found near the apex of the page, it easily gets the notice of visitors. Explaining why it is a good idea to use it to promote your products and promotions.
When using content sliders, remember not to go over the top and place too many slides per slider. 5 slides should do. And ensure you link each slide to its proper destination page. This makes it more convenient for consumers to get to the product and it also benefits a site from an S.E.O point of view.
Automated Cross-sell
Amazon uses this feature and so should you. Carefully thought out suggestions might result in more sales so if you have the time, put a little extra effort into this feature. Of course, if you do not have the time, it’s usually possible to turn on the automatic cross-sell feature.
Facebook commerce Application
Everything occurs on Facebook. People used to just log on to Facebook to catch up with pals and family. Now, folks share videos, organise flash mobs and even shop there.
Shopping and selling on Facebook, or Facebook commerce used to be a pain a few years back but that was before shopping cart providers began creating Facebook commerce applications. Now, every major shopping cart comes built in with a Facebook commerce application.
To employ this feature, create a Facebook account for your store and activate this application. You may then leverage Facebook’s famous ‘Like ‘ and ‘Share ‘ buttons to help promote your store and products.
To summarise,
- The automatic email feature saves time and has the ability to improve your bottom line
- Use the content slider wisely as a Call-To-Action tool to attract attention improve conversion
- Use the cross sell feature to temp shoppers to buy more products
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