Advice On How To Implement A Powerful Integration Of Your Automated E-Mail Responder And Shopping Cart Service For Increased Profits
Monday, August 23rd, 2010How important to your online marketing are auto-responders and checkout cart intergration? I am hear to tell you if you don’t have one on your site, you’re leaving big money on the table. In fact it is one of the strongest internet cash tactics that you may even be dooming your internet web selling site to total failure. Harsh words! Right? But it is’s right.
One of the most significant things you need to do when a buyer hits the buy button, on your internet site, is to let them know their purchase has gone thru and thank them for shopping with you. This is often accomplished with a simple auto-responder e-mail almost quicker than you can blink your eyes. But that’s not the end of your message or at the very least it shouldn’t be. You have a wonderful opportunity to reach out to your clients and whisper in their ear about any specials you currently have and other products you have in your store.
An exceedingly effective way to take advantage of the “many thanks” message you send out is to mention related accessory items to the product they just acquired. An example of this would be if your client acquired a name brand pair of brogues, you would wish to offer them a matching hand bag by the same designer. To make the offer far more alluring to your buyer be certain and mention a discount off the accessories.
Listen up! Whatever you do don’t include this offer on their e-mail sales bill. You want your consumer to have a “Hallmark” moment with their purchase . They have to feel they’re the most important person on your on line store and no one else matters but them. Bother to have an exceedingly special message prepared for your autoresponder and shopping cart integration.
Frankly, if you are not a good writer, you must hire someone that is a professional writer. Ensure this actual writer is experienced in writing warm and fuzzy messages. Although it’s an added expense it’s an onetime expense only. Your ROI of the expense will be returned to you each time one of your customers reacts to your follow up auto-responder message.
Now for a word of warning! Don’t kill the golden goose that laid your golden egg. In effect don’t overuse your auto responder to bombard your customers with deal after deal. Remember, you want them to feel warm and fuzzy about you. You want them to feel they’re special in your eyes and if your not careful you can wear out your welcome. Two or three messages a month wil keep your name in front of them and an occasional fourth or fifth time when you have a mega deal for them.
Properly worded emails will work sorcery for your bottom line. Quite simply it will allow you to form a long-term relationship with each purchaser. With just a bit customization of your emails, the seriousness of your auto-responder and checkout cart intergration will become obvious each time you look at your bottom line.
