Suggestions On How To Implement A Smart Integration Of Your Automated E-Mail Responder And Shopping Cart For Higher Cash Flow
Monday, August 2nd, 2010How important to your web marketing are auto-responders and shopping cart intergration? I’m hear to tell you if you don’t have one on your site, you’re leaving big money on the table. In fact it is one of the most powerful internet cash tactics that you may even be dooming your web web promoting site to total failure. Cruel words! Right? But it is’s correct.
One of the most vital things you would like to do when a customer hits the buy button, on your website, is to make sure they know their purchase has gone through and thank them for shopping with you. This is often accomplished with a simple auto-responder e-mail just about faster than you can blink your eyes. But that is not the end of your message or at the very least it shouldn’t be. You’ve got a wonderful opportunity to reach out to your customers and murmur in their ear about any specials you now have and other products you have in your store.
An exceedingly satisfactory way to capitalize on the “many thanks” message you send out is to mention related accessory items to the product they just bought. An example of this would be if your customer bought a name brand pair of brogues, you would wish to offer them a matching hand bag by the same designer. To make the offer rather more alluring to your purchaser be sure and mention a reduction off the accessories.
Listen up! Whatever you do don’t include this offer on their e-mail sales receipt. You would like your shopper to have a “Hallmark” moment with their acquisition. They have to feel they’re the most significant person on your on line store and no-one else matters but them. Take the time to have a very special message prepared for your autoresponder and shop cart integration.
Trully, if you aren’t a good writer, you should hire someone who is a pro writer. Make sure this particular writer is experienced in writing warm and fuzzy messages. Although it is an added cost it is an onetime cost only. Your ROI of the cost will be returned to you every time one of your customers reacts to your chase up auto-responder message.
Now for a word of warning! Don’t kill the golden goose that laid your golden egg. In effect don’t overuse your auto responder to bombard your customers with deal after deal. Remember, you need them to feel warm and fuzzy about you. You need them to feel they’re special in your eyes and if your not careful you can wear out your welcome. Two or three messages a month wil keep your name in front of them and an occasional 4th or fifth time when you have a mega deal for them.
Correctly worded emails will work sorcery for your bottom line. simply it will permit you to form a long-term relationship with each customer. With just a little customization of your emails, the significance of your auto-responder and checkout cart intergration will become obvious each time you look at your bottom line.
