Shopping Cart Software Is Proving Popular With Blog Shop Entrepreneurs Thanks To These 4 Points
Friday, January 20th, 2012If you’re a keen user of Facebook, you would have most assuredly come across two pages made by blog store owners or standard store owners trying to market their stores or even sell their products there.
Early Selling On Facebook Attempts
Though their efforts in trying to promote their stores might have paid off a bit the same couldn’t be said for their efforts in attempting to sell items there. This was because Facebook’s natural features were made to help people socialise and not aid ecommerce.
Lack Of Features
Blog store merchants encountered the same Problems on Facebook as they’d when they attempted to sell on their blog stores. Unlike on a correct shopping cart software powered store, there weren’t any features to help merchants followup on aborted orders. There weren’t any features to aid merchants to cross sell their products. There weren’t features like content sliders that help draw attention to services and products. There were also no features like the product zoom tool to help to improve conversion by letting shoppers have a closer look at the item. The list keeps growing.
Mind-set Of Facebook Users
To be fair, the mind-set of most Facebook users back then was to socialise and not to buy. So that truly did not help ecommerce on Facebook. That was one of the reasons why shopping cart application providers were averse to create applications to help merchants sell on Facebook a few years gone.
Now fast forward a few years and each major shopping cart software supplier has a Facebook shopping app. This change came about because Facebook has developed into more than only a place to socialise. It is a virtual mall where people can decide to hangout, watch videos, chat and shop.
Growing Usage Of The Social Shop App
The majority of these shopping cart application providers have included this as a standard feature in almost all of their ecommerce plans. This makes it terribly cost-effective for blog store owners to migrate their companies to a correct store, complete along with proper shopping cart software features. And as a bonus, they get a powerful social shop app that lets them leverage the power of Facebook for free . It is like having 2 stores for the price of one.
Naturally, Facebook stores wouldn’t contain all of the bells and whistles of proper shopping cart software powered stores but these social shops are a fairly economical way to improve overall sales figures. A number of merchants who’ve actively promoted their Facebook stores have reported a rise in overall sales of up to five pc. That’s not a bad return for a program available for free with most web shopping cart software subscription plans.
In summing up,
- People are looking at Facebook as a place to socialize and shop
- Proper shopping cart software are tailor made to facilitate online shopping
- Features like the product zoom tool, which is a standard feature on most shopping cart software help the purchasing process
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