A Few Important Shopping Cart Features New Merchants Should Activate
Tuesday, January 24th, 2012If you have not used a feature loaded shopping cart before, you might be a little overwhelmed at the many features which are available. Every year, shopping cart suppliers add higher value to their products by accelerating the number of really useful features for free .
All of these features have been made to help do one thing – sell more. With that under consideration, it’s vital that you activate as many of these useful features as possible . Do not be afraid to employ them. They were made with the user in mind and have been designed for ease-of-use.
Automatic Email
Automated e-mail may be employed for various purposes. This feature not only saves a merchant’s time but , just as significantly, helps conversion as well .
You can use it to automatically send out newsletters to subscribers. You can also use it to send out email to salvage cancelled orders. Mind you, a well crafted e-mail can salvage up to 15% of cancelled orders.
Content Slider
The content slider is an often overlooked shopping cart feature. It is one of the simplest promoting tools you can use on your site. As it is mostly located near the pinnacle of the page, it easily gets the awareness of visitors. Which is why it is a good idea to use it to pump your products and promotions.
When using content sliders, remember not to go mad and place too many slides per slider. Five slides should serve. And make sure you link each slide to its correct destination page. This makes it more handy for shoppers to get to the product and it also benefits a site from an SEO standpoint.
Automatic Cross-sell
Amazon uses this feature and so should you. Carefully thought out ideas might result in more sales so if you’ve got the time, put a little extra effort into this feature. Of course, if you do not have time, it’s usually possible to switch on the automated cross-sell feature.
Facebook commerce Application
Everything happens on Facebook. People used to just sign on to Facebook to catch up with pals and family. Now, folks share videos, organise flash mobs and even shop there.
Shopping and selling on Facebook, or Facebook commerce used to be a pain one or two years back but that was before shopping cart suppliers started making Facebook commerce applications. Now, each major shopping cart comes built in with a Facebook commerce application.
To make use of this feature, make a Facebook account for your store and activate this application. You may then leverage Facebook’s famous ‘Like ‘ and ‘Share ‘ buttons to help promote your store and products.
To summarize,
- Make use of Facebook commerce to tap into Facebook’s huge user base
- Use the cross sell feature to temp shoppers to buy more products
- The automatic email feature saves time and has the ability to improve your bottom line
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