New Merchants Should Make Use Of Of These Four Must-Have Shopping Cart Features
Wednesday, February 29th, 2012If you have never used a feature loaded shopping cart before, you could be a little overwhelmed at the numerous features which are available. Every year, shopping cart suppliers add higher value to their products by increasing the amount of truly helpful features for free .
All these features have been made to help you do one thing – sell more. With that noted, it is important that you activate as many of these helpful features as practical. Don’t be scared to utilize them. They were made with the user in mind and have been designed for ease-of-use.
Automatic E-mail
Automatic email may be employed for varied purposes. This feature not only saves a merchant’s time more importantly, helps conversion as well .
You can use it to immediately send out newsletters to customers. You may also use it to send out e-mail to salvage aborted orders. Mind you, a well crafted email can salvage up to 15% of aborted orders.
Content Slider
The content slider is a frequently neglected shopping cart feature. It is one of the most simple selling tools you can use on your website. Because it is usually found near the apex of the page, it simply gets the awareness of visitors. Which is why it’s a good idea to use it to pimp your products and promotions.
When using content sliders, remember not to go over the top and place too many slides per slider. 5 slides should suffice . And make sure you link each slide to its proper destination page. This makes it more handy for patrons to get to the product and it also benefits a site from an S.E.O standpoint.
Automatic Cross-sell
Amazon uses this feature and so should you. Rigorously thought out suggestions could result in more sales so if you’ve got the time, put a little more effort into this feature. Naturally, if you don’t have the time, it’s usually possible to turn on the automatic cross-sell feature.
Facebook commerce Application
Everything occurs on Facebook. Folk used to just sign on to Facebook to catch up with pals and family. Now, folk share videos, organise flash mobs and even shop there.
Shopping and selling on Facebook, or Facebook commerce used to be a bother 1 or 2 years back but that was before shopping cart suppliers started creating Facebook commerce applications. Now, each major shopping cart comes built in with a Facebook commerce application.
To utilize this feature, make a Facebook account for your store and activate this application. You can then leverage Facebook’s famous ‘Like ‘ and ‘Share ‘ buttons to help in promoting your store and products.
To summarise,
- Use the content slider wisely as a Call-To-Action tool to attract attention improve conversion
- Take some time to craft a well thought-out email to fully optimize this feature
- Make use of Facebook commerce to tap into Facebook’s huge user base
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