New Web Store Entrepreneurs Should Make Use Of Of These 4 Must-Have Shopping Cart Features
Thursday, February 16th, 2012If you have not used a feature loaded shopping cart before, you could be a little overwhelmed at the numerous features which are available. Every year, shopping cart providers add higher value to their products by augmenting the quantity of truly handy features freely.
All of these features have been made to help you do one thing – sell more. With that under consideration, it is important that you turn on as many of these helpful features as possible . Don’t be frightened to use them . They were made with the user in mind and have been designed for ease-of-use.
Automatic Email
Automated email may be employed for assorted purposes. This feature not only saves a merchant’s time more importantly, helps conversion too.
You can use it to mechanically send out newsletters to customers. You may also use it to send out email to salvage cancelled orders. Mind you, a well made email can salvage up to 15% of cancelled orders.
Content Slider
The content slider is a frequently neglected shopping cart feature. It is one of the most simple selling tools you can use on your website. Because it is usually located near the top of the page, it easily gets the notice of visitors. Which is why it’s a sensible idea to use it to pump your products and promotions.
When using content sliders, remember not to go mad and place too many slides per slider. Five slides should do. And ensure you link each slide to its proper destination page. This makes it more convenient for patrons to get to the product and it also benefits a site from an SEO point of view.
Automatic Cross-sell
Amazon uses this feature and so should you. Carefully thought out suggestions could result in more sales so if you have the time, put a little more effort into this feature. Of course, if you do not have the time, it’s usually possible to switch on the automated cross-sell feature.
Facebook commerce Application
Everything happens on Facebook. Folks used to just sign on to Facebook to catch up with friends and family. Now, people share videos, organise flash mobs and even shop there.
Shopping and selling on Facebook, or Facebook commerce used to be a pain one or two years back but that was before shopping cart providers started creating Facebook commerce applications. Now, every major shopping cart comes built in with a Facebook commerce application.
To utilize this feature, create a Facebook account for your store and turn on this application. You may then leverage Facebook’s famous ‘Like ‘ and ‘Share ‘ buttons to help in promoting your store and products.
To sum up,
- Use the cross sell feature to temp shoppers to buy more products
- Make use of Facebook commerce to tap into Facebook’s huge user base
- Use the content slider wisely as a Call-To-Action tool to attract attention improve conversion
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