Using Google Adwords Or Google With Magento Ecommerce
Saturday, October 30th, 2010Magento commerce is really quite the rage in today’s market.
What is Magento commerce?
Magento commerce (also known as Magento Ecommerce) is a technology designed to help people build online store fronts through their shopping cart program. A Magento store that is correctly deployed provides a slick piece of art for visitors to enjoy.
But a problem does exist.
No matter how good a Website is it amounts to little more than a “hill of beans” if it does not reach the market share that it is intended to reach.
That is why I’m happy about Google and Adwords which are both technologies that can help promote a message to a targeted niche audience.
Google Adwords is built on a platform of paid advertising which can also be defined as PPC or pay per click advertising. You place an ad on Google’s network and each time someone clicks that ad you pay for their visit to your Website. The good news is that Google Adwords can be a very powerful tool that helps you reach a specific targeted audience. The bad news is that it can be extremely expensive if not done right.
This expense with Google Adwords can be avoided.
One of the best ways to avoid losing your shirt financially is by using search engines like Google instead. Simply put, you decide what keyword phrases you want to rank for on the search engines and make sure your information displays on those pages. In theory this sounds quite easy, in practice it is anything but that. Appearing on the first page of search engines for free (also known as organic ranking) is part science and part art.
Here are just some of the things a person must consider for this to work:
- Meta tags (keywords and descriptions)
- Title tags (page, graphics & textual links)
- URL naming conventions (Domain, folder & file names)
- Heading tags (H1 & H2)
- Linking (Internal and external)
There are those that believe the most important ingredient from the above list is back linking.
I would disagree.
Don’t get me wrong, proper linking is critical for your success on the Internet. I just don’t believe that it is the only factor that matters. A case against me would be the recent project that I achieved 60+ keyword phrases on front pages of major search engines in less than 3 months all without a lick of on-page SEO.
If there were one strategy that I believe is overlooked the most when building links it would be that of the “title” tag.
A vast number of Internet Marketers don’t even realize what this is or how to do it.
Let’s take a look.
Let’s say the keyword I want to target is “magento commerce”
Unless there is an interface given within the platform that I am building on I am left with having to write an A HREF tag with “<” on each side.
Using really bad code so that you can see the inner workings of the link, here is how it would work.
A HREF=”htt…”>Magento Commerce</A
While that link may be fine and good, if written better than I did above, it is missing a very important and easily added ingredient in the “title” tag.
A HREF=”htt…” title=”Magento Commerce”>Magento Commerce</A
Now that link is worth twice as much as it would have been else wise and if I happen to have the keyword in the URL itself it’s even more valuable. This simple addition will make any and all links much more valuable when you place them to go to your Websites be they made of Magento Ecommerce or not. That’s why finding the traffic you need from your marketing efforts becomes much easier when you come to know Google and Adwords.
I hope the above information will be of great use to all your Google and Adwords campaigns as Google and Adwords can be a critical part of success on the Web no matter if you are promoting a Magento Ecommerce shopping cart program or not. And when your online success does involve building a Magento Ecommerce storefront I recommend stopping by http://Magento-Commerce-Resource-Point.com and checking out what they have to offer on the topic of Magento Ecommerce technology.
