How important to your internet marketing are auto-responders and shopper cart intergration? I am hear to tell you if you don’t have one on your website, you’re leaving big money on the table. In fact it is one of the strongest internet cash tactics that you might even be dooming your online web promoting site to total failure. Cruel words! Right? But it’s’s true .

One of the most vital things you need to do when a customer hits the buy button, on your website, is to let them know their purchase has gone through and thank them for shopping with you. This is often accomplished with an easy autoresponder email just about quicker than you can blink your eyes. But that isn’t the end of your message or at the very least it should not be. You’ve a wonderful opportunity to reach out to your customers and murmur in their ear about any specials you currently have and other items you have in your store.

A really acceptable way to take advantage of the “thank you” message you send out is to mention related accessory items to the product they just purchased. An example of this would be if your buyer purchased a name brand pair of brogues, you would like to offer them a matching hand bag by the same designer. To make the offer far more captivating to your customer be sure and mention a discount off the accessories.

Listen up! Whatever you do don’t include this offer on their email sales bill. You want your customer to have a “Hallmark” moment with their purchase . They need to feel they’re the most significant person on your on line store and nobody else matters but them. Make an effort to have a very special message prepared for your autoresponder and shopping cart integration.

Frankly, if you’re not a good writer, you need to hire someone who is a professional writer. Make sure this actual writer is experienced in writing warm and fuzzy messages. Although it’s an added cost it’s an onetime cost only. Your ROI of the expense will be returned to you every time one of your customers reacts to your follow up autoresponder message.

Now for a word of warning! Don’t kill the golden goose that laid your golden egg. In effect don’t overuse your auto responder to bombard your customers with deal after deal. Remember, you want them to feel warm and fuzzy about you. You want them to feel they’re special in your eyes and if your not very careful you can wear out your welcome. 2 or 3 messages a month wil keep your name in front of them and an occasional 4th or 5th time when you have a super deal for them.

Properly worded e-mails will work sorcery for your bottom line. simply it will enable you to form a long term relationship with each customer. With just a little customization of your e-mails, the importance of your autoresponder and checkout cart intergration will become apparent each time you look at your bottom line.