Why Use Google And Adwords With Magento Commerce
Sunday, January 9th, 2011Magento commerce is a platform that many are seeking to secure on the Web today.
So why is Magento commerce so popular?
Using shopping cart technology Magento Ecommerce builds Magento commerce store fronts for today’s online retailers. When a Magento store is done right it can look very slick and be an outright joy to visit.
However, therein is the problem.
No matter how good a Website is it amounts to little more than a “hill of beans” if it does not reach the market share that it is intended to reach.
That is why I’m happy about Google and Adwords which are both technologies that can help promote a message to a targeted niche audience.
Google Adwords is built on a platform of paid advertising which can also be defined as PPC or pay per click advertising. You place an ad on Google’s network and each time someone clicks that ad you pay for their visit to your Website. If you do it right Google Adwords can be a very powerful tool, done wrong it can be very expensive instead.
This expense with Google Adwords can be avoided.
Organic ranking is free keeping your wallet secure from losing its green. Simply put, you decide what keyword phrases you want to rank for on the search engines and make sure your information displays on those pages. Sound easy? It’s not. It is a scientific art form that brings organic free rankings to people’s marketing efforts.
To do so a person must focus on varying aspects of all of the following:
- Heading tags (H1 & H2)
- URL naming conventions (Domain, folder & file names)
- Linking (Internal and external)
- Meta tags (keywords and descriptions)
- Title tags (page, graphics & textual links)
There are those that believe the most important ingredient from the above list is back linking.
I find myself at odds with that theory.
Don’t get me wrong, proper linking is critical for your success on the Internet. I just don’t believe that it is the only factor that matters. A case against me would be the recent project that I achieved 60+ keyword phrases on front pages of major search engines in less than 3 months all without a lick of on-page SEO.
If there were one strategy that I believe is overlooked the most when building links it would be that of the “title” tag.
Many don’t even realize that they can do this.
Let’s take a look.
To illustrate let’s build a niche keyword phrase surrounding the keyword of “magento commerce”
Unless there is an interface given within the platform that I am building on I am left with having to write an A HREF tag with “<” on each side.
Without those funky brackets above here is how it would look.
A HREF=”htt…”>Magento Commerce</A
What is missing from the code above is the “title” tag that I have worked into the code below.
A HREF=”htt…” title=”Magento Commerce”>Magento Commerce</A
This single addition increases the value of my code at least double or more if the keyword phrase happens to be found in my URL too. Getting the most bang for your buck on all of your links will help you succeed online within Magento Ecommerce or whatever Website you are promoting. That’s why finding the traffic you need from your marketing efforts becomes much easier when you come to know Google and Adwords.
I hope the above information will be of great use to all your Google and Adwords campaigns as Google and Adwords can be a critical part of success on the Web no matter if you are promoting a Magento Ecommerce shopping cart program or not. And when your online success does involve building a Magento Ecommerce storefront I recommend stopping by http://Magento-Commerce-Resource-Point.com and checking out what they have to offer on the topic of Magento Ecommerce technology.
