Posts Tagged ‘Shopping Cart Technology’

Why Use Google And Adwords With Magento Commerce

Sunday, January 9th, 2011

Magento commerce is a platform that many are seeking to secure on the Web today.

So why is Magento commerce so popular?

Using shopping cart technology Magento Ecommerce builds Magento commerce store fronts for today’s online retailers. When a Magento store is done right it can look very slick and be an outright joy to visit.

However, therein is the problem.

No matter how good a Website is it amounts to little more than a “hill of beans” if it does not reach the market share that it is intended to reach.

That is why I’m happy about Google and Adwords which are both technologies that can help promote a message to a targeted niche audience.

Google Adwords is built on a platform of paid advertising which can also be defined as PPC or pay per click advertising. You place an ad on Google’s network and each time someone clicks that ad you pay for their visit to your Website. If you do it right Google Adwords can be a very powerful tool, done wrong it can be very expensive instead.

This expense with Google Adwords can be avoided.

Organic ranking is free keeping your wallet secure from losing its green. Simply put, you decide what keyword phrases you want to rank for on the search engines and make sure your information displays on those pages. Sound easy? It’s not. It is a scientific art form that brings organic free rankings to people’s marketing efforts.

To do so a person must focus on varying aspects of all of the following:

  • Heading tags (H1 & H2)
  • URL naming conventions (Domain, folder & file names)
  • Linking (Internal and external)
  • Meta tags (keywords and descriptions)
  • Title tags (page, graphics & textual links)

There are those that believe the most important ingredient from the above list is back linking.

I find myself at odds with that theory.

Don’t get me wrong, proper linking is critical for your success on the Internet. I just don’t believe that it is the only factor that matters. A case against me would be the recent project that I achieved 60+ keyword phrases on front pages of major search engines in less than 3 months all without a lick of on-page SEO.

If there were one strategy that I believe is overlooked the most when building links it would be that of the “title” tag.

Many don’t even realize that they can do this.

Let’s take a look.

To illustrate let’s build a niche keyword phrase surrounding the keyword of “magento commerce”

Unless there is an interface given within the platform that I am building on I am left with having to write an A HREF tag with “<” on each side.

Without those funky brackets above here is how it would look.

A HREF=”htt…”>Magento Commerce</A

What is missing from the code above is the “title” tag that I have worked into the code below.

A HREF=”htt…” title=”Magento Commerce”>Magento Commerce</A

This single addition increases the value of my code at least double or more if the keyword phrase happens to be found in my URL too. Getting the most bang for your buck on all of your links will help you succeed online within Magento Ecommerce or whatever Website you are promoting. That’s why finding the traffic you need from your marketing efforts becomes much easier when you come to know Google and Adwords.

I hope the above information will be of great use to all your Google and Adwords campaigns as Google and Adwords can be a critical part of success on the Web no matter if you are promoting a Magento Ecommerce shopping cart program or not. And when your online success does involve building a Magento Ecommerce storefront I recommend stopping by http://Magento-Commerce-Resource-Point.com and checking out what they have to offer on the topic of Magento Ecommerce technology.

Why Use Google Adwords And Google Search For Magento Ecommerce

Saturday, January 1st, 2011

Magento commerce is really quite a rage in today’s market.

What is Magento commerce?

Using shopping cart technology Magento Ecommerce builds Magento commerce store fronts for today’s online retailers. A Magento store that is correctly deployed provides a slick piece of art for visitors to enjoy.

But a problem does exist.

No matter how good a Website is it amounts to little more than a “hill of beans” if it does not reach a market share that it is intended to reach.

Thankfully there are technologies like Google and Adwords which are specifically designed to get a message to people in a most powerful way.

Google Adwords is built on a platform of paid advertising which can also be defined as PPC or pay per click advertising. A person can work Google Adwords by bidding on a particular keyword phrase that they have to pay for each time someone clicks their link. The good news is that Google Adwords can be a very powerful tool that helps you reach a specific targeted audience. The bad news is that it can be extremely expensive if not done right.

I personally avoid this expense from Google Adwords by using organic search rankings on the search engines.

One of the best ways to avoid losing your shirt financially is by using search engines like Google instead. Simply put, you decide what keyword phrases you want to rank for on the search engines and make sure your information displays on those pages. In theory this sounds quite easy, in practice it is anything but that. It is a scientific art form that brings organic free rankings to people’s marketing efforts.

Here are just some of the things a person must consider for this to work:

  • Heading tags (H1 & H2)
  • Meta tags (keywords and descriptions)
  • Linking (Internal and external)
  • URL naming conventions (Domain, folder & file names)
  • Title tags (page, graphics & textual links)

Many claim that linking is the most important of all the strategies listed above.

I find myself at odds with that theory.

It’s not that I don’t believe proper linking strategies work. I just don’t believe that it is the only factor that matters. A case against me would be a recent project that I achieved 60+ keyword phrases on front pages of major search engines in less than 3 months all without a lick of on-page SEO.

If there were one strategy that I believe is overlooked the most when building links it would be that of a “title” tag.

A vast number of Internet Marketers don’t even realize what this is or how to do it.

Let’s take a look.

Let’s say a keyword I want to target is “magento commerce”

Unless there is an interface given within the platform that I am building on I am left with having to write an A HREF tag with “<” on each side.

So that you can see the code I have created a very bad A HREF tag below to illustrate.

A HREF=”htt…”>Magento Commerce</A

While that link may be fine and good, if written better than I did above, it is missing a very important and easily added ingredient in a “title” tag.

A HREF=”htt…” title=”Magento Commerce”>Magento Commerce</A

Now that link is worth twice as much as it would have been else wise and if I happen to have a keyword in the URL itself it’s even more valuable. No matter if you are promoting Magento Ecommerce or some other offer this simple addition will help you achieve the rankings you desire. That’s why finding the traffic you need from your marketing efforts becomes much easier when you come to know Google and Adwords.

I hope the above information will be of great use to all your Google and Adwords campaigns as Google and Adwords can be a critical part of success on the Web no matter if you are promoting a Magento Ecommerce shopping cart program or not. And when your online success does involve building a Magento Ecommerce storefront I recommend stopping by http://Magento-Commerce-Resource-Point.com and checking out what they have to offer on the topic of Magento Ecommerce technology.

Using Google Search Or Adwords For Magento Ecommerce

Wednesday, December 29th, 2010

Magento commerce is really quite the rage in today’s market.

What is Magento commerce?

Using shopping cart technology Magento Ecommerce builds Magento commerce store fronts for today’s online retailers. When a Magento cart is built right it screams style and class to people who view it.

But a problem does exist.

No matter how good a Website is it amounts to little more than a “hill of beans” if it does not reach the market share that it is intended to reach.

Thankfully there are technologies like Google and Adwords which are specifically designed to get the message to people in a most powerful way.

Google Adwords is built on a platform of paid advertising which can also be defined as PPC or pay per click advertising. You place an ad on Google’s network and each time someone clicks that ad you pay for their visit to your Website. The good news is that Google Adwords can be a very powerful tool that helps you reach a specific targeted audience. The bad news is that it can be extremely expensive if not done right.

I personally avoid this expense from Google Adwords by using organic search rankings on the search engines.

Organic ranking is free keeping your wallet secure from losing its green. In a nutshell, a person decides what type of keyword terms they want to show up for and then make sure to be found there. In theory this sounds quite easy, in practice it is anything but that. It is a scientific art form that brings organic free rankings to people’s marketing efforts.

Here are just some of the things a person must consider for this to work:

  • Heading tags (H1 & H2)
  • Title tags (page, graphics & textual links)
  • URL naming conventions (Domain, folder & file names)
  • Meta tags (keywords and descriptions)
  • Linking (Internal and external)

There are those that believe the most important ingredient from the above list is back linking.

I would disagree.

Don’t get me wrong, proper linking is critical for your success on the Internet. I just don’t believe that it is the only factor that matters. That’s even in the wake of taking more than 60 niche related keywords to the front pages of major search engines in less than 3 months for a project that I am heavily involved with and this without a lick of on-page SEO being delivered to the project.

If there were one strategy that I believe is overlooked the most when building links it would be that of the “title” tag.

Many don’t even realize that they can do this.

Here is how it works.

Let’s say the keyword I want to target is “magento commerce”

To hard code this link you would use an A HREF tag while having proper “<" brackets connected.

Using really bad code so that you can see the inner workings of the link, here is how it would work.

A HREF=”htt…”>Magento Commerce</A

While that link may be fine and good, if written better than I did above, it is missing a very important and easily added ingredient in the “title” tag.

A HREF=”htt…” title=”Magento Commerce”>Magento Commerce</A

Now that link is worth twice as much as it would have been else wise and if I happen to have the keyword in the URL itself it’s even more valuable. No matter if you are promoting Magento Ecommerce or some other offer this simple addition will help you achieve the rankings you desire. That’s why finding the traffic you need from your marketing efforts becomes much easier when you come to know Google and Adwords.

I hope the above information will be of great use to all your Google and Adwords campaigns as Google and Adwords can be a critical part of success on the Web no matter if you are promoting a Magento Ecommerce shopping cart program or not. And when your online success does involve building a Magento Ecommerce storefront I recommend stopping by http://Magento-Commerce-Resource-Point.com and checking out what they have to offer on the topic of Magento Ecommerce technology.

Why Use Google Search And Adwords For Magento Commerce

Saturday, December 25th, 2010

Magento commerce makes a lot of sense for many today.

What is Magento commerce?

Using shopping cart technology Magento Ecommerce builds Magento commerce store fronts for today’s online retailers. When a Magento store is done right it can look very slick and be an outright joy to visit.

But a problem does exist.

You can build the best Website in the world but it is of little to no value without a targeted traffic flow.

That is why I’m happy about Google and Adwords which are both technologies that can help promote a message to a targeted niche audience.

Google Adwords is built on a platform of paid advertising which can also be defined as PPC or pay per click advertising. You place an ad on Google’s network and each time someone clicks that ad you pay for their visit to your Website. The good news is that Google Adwords can be a very powerful tool that helps you reach a specific targeted audience. The bad news is that it can be extremely expensive if not done right.

I personally avoid this expense from Google Adwords by using organic search rankings on the search engines.

Organic ranking is free keeping your wallet secure from losing its green. In a nutshell, a person decides what type of keyword terms they want to show up for and then make sure to be found there. Sound easy? It’s not. It is a scientific art form that brings organic free rankings to people’s marketing efforts.

Here are just some of the things a person must consider for this to work:

  • Title tags (page, graphics & textual links)
  • Linking (Internal and external)
  • URL naming conventions (Domain, folder & file names)
  • Heading tags (H1 & H2)
  • Meta tags (keywords and descriptions)

There are those that believe the most important ingredient from the above list is back linking.

I would disagree.

It’s not that I don’t believe proper linking strategies work. However, considering it the only matter of importance is an error in my opinion. That’s even in the wake of taking more than 60 niche related keywords to the front pages of major search engines in less than 3 months for a project that I am heavily involved with and this without a lick of on-page SEO being delivered to the project.

If there were one strategy that I believe is overlooked the most when building links it would be that of the “title” tag.

Many don’t even realize that they can do this.

Here is how it works.

Let’s say the keyword I want to target is “magento commerce”

Unless there is an interface given within the platform that I am building on I am left with having to write an A HREF tag with “<” on each side.

Using really bad code so that you can see the inner workings of the link, here is how it would work.

A HREF=”htt…”>Magento Commerce</A

The missing ingredient to success on the above link is the “title tag” which would look like this.

A HREF=”htt…” title=”Magento Commerce”>Magento Commerce</A

This title tag provides me even more power for each link I create especially if the keyword phrase I am wanting to build the link for also is contained within the link itself. No matter if you are promoting Magento Ecommerce or some other offer this simple addition will help you achieve the rankings you desire. To that end, I recommend becoming well versed in both Google and Adwords in-order to succeed in all your online marketing efforts.

I hope the above information will be of great use to all your Google and Adwords campaigns as Google and Adwords can be a critical part of success on the Web no matter if you are promoting a Magento Ecommerce shopping cart program or not. And when your online success does involve building a Magento Ecommerce storefront I recommend stopping by http://Magento-Commerce-Resource-Point.com and checking out what they have to offer on the topic of Magento Ecommerce technology.

Using Google Search Or Google Adwords For Magento Commerce

Tuesday, December 14th, 2010

Magento commerce is a platform that many are seeking to secure on the Web today.

What’s Magento commerce all about?

Using shopping cart technology Magento Ecommerce builds Magento commerce store fronts for today’s online retailers. When a Magento store is done right it can look very slick and be an outright joy to visit.

However, therein is the problem.

No matter how good a Website is it amounts to little more than a “hill of beans” if it does not reach the market share that it is intended to reach.

Thankfully there are technologies like Google and Adwords which are specifically designed to get the message to people in a most powerful way.

For the record, Google Adwords is designed around paid advertising exposure also known as pay per click or PPC. You place an ad on Google’s network and each time someone clicks that ad you pay for their visit to your Website. The good news is that Google Adwords can be a very powerful tool that helps you reach a specific targeted audience. The bad news is that it can be extremely expensive if not done right.

This expense with Google Adwords can be avoided.

One of the best ways to avoid losing your shirt financially is by using search engines like Google instead. Simply put, you decide what keyword phrases you want to rank for on the search engines and make sure your information displays on those pages. Sound easy? It’s not. Appearing on the first page of search engines for free (also known as organic ranking) is part science and part art.

To do so a person must focus on varying aspects of all of the following:

  • Meta tags (keywords and descriptions)
  • Title tags (page, graphics & textual links)
  • Heading tags (H1 & H2)
  • Linking (Internal and external)
  • URL naming conventions (Domain, folder & file names)

There are those that believe the most important ingredient from the above list is back linking.

I would disagree.

Don’t get me wrong, proper linking is critical for your success on the Internet. However, considering it the only matter of importance is an error in my opinion. That’s even in the wake of taking more than 60 niche related keywords to the front pages of major search engines in less than 3 months for a project that I am heavily involved with and this without a lick of on-page SEO being delivered to the project.

I would suggest that the main thing people neglect in building linking campaigns is optimizing the “title” tag into their link strategy.

Many don’t even realize that they can do this.

Let’s take a look.

To illustrate let’s build a niche keyword phrase surrounding the keyword of “magento commerce”

To hard code this link you would use an A HREF tag while having proper “<" brackets connected.

Without those funky brackets above here is how it would look.

A HREF=”htt…”>Magento Commerce</A

What is missing from the code above is the “title” tag that I have worked into the code below.

A HREF=”htt…” title=”Magento Commerce”>Magento Commerce</A

This title tag provides me even more power for each link I create especially if the keyword phrase I am wanting to build the link for also is contained within the link itself. Getting the most bang for your buck on all of your links will help you succeed online within Magento Ecommerce or whatever Website you are promoting. To that end, I recommend becoming well versed in both Google and Adwords in-order to succeed in all your online marketing efforts.

I hope the above information will be of great use to all your Google and Adwords campaigns as Google and Adwords can be a critical part of success on the Web no matter if you are promoting a Magento Ecommerce shopping cart program or not. And when your online success does involve building a Magento Ecommerce storefront I recommend stopping by http://Magento-Commerce-Resource-Point.com and checking out what they have to offer on the topic of Magento Ecommerce technology.