How To Use Google Search And Google Adwords For Magento Ecommerce
Saturday, December 4th, 2010Magento commerce makes a lot of sense for many today.
What is Magento commerce?
Using shopping cart technology Magento Ecommerce builds Magento commerce store fronts for today’s online retailers. When a Magento store is done right it can look very slick and be an outright joy to visit.
However, therein is the problem.
No matter how good a Website is it amounts to little more than a “hill of beans” if it does not reach the market share that it is intended to reach.
That is why I’m happy about Google and Adwords which are both technologies that can help promote a message to a targeted niche audience.
Google Adwords is built on a platform of paid advertising which can also be defined as PPC or pay per click advertising. You place an ad on Google’s network and each time someone clicks that ad you pay for their visit to your Website. The good news is that Google Adwords can be a very powerful tool that helps you reach a specific targeted audience. The bad news is that it can be extremely expensive if not done right.
I personally avoid this expense from Google Adwords by using organic search rankings on the search engines.
One of the best ways to avoid losing your shirt financially is by using search engines like Google instead. In a nutshell, a person decides what type of keyword terms they want to show up for and then make sure to be found there. Sound easy? It’s not. Appearing on the first page of search engines for free (also known as organic ranking) is part science and part art.
Here are just some of the things a person must consider for this to work:
- Title tags (page, graphics & textual links)
- Heading tags (H1 & H2)
- URL naming conventions (Domain, folder & file names)
- Meta tags (keywords and descriptions)
- Linking (Internal and external)
There are those that believe the most important ingredient from the above list is back linking.
I would disagree.
It’s not that I don’t believe proper linking strategies work. I just don’t believe that it is the only factor that matters. A case against me would be the recent project that I achieved 60+ keyword phrases on front pages of major search engines in less than 3 months all without a lick of on-page SEO.
I would suggest that the main thing people neglect in building linking campaigns is optimizing the “title” tag into their link strategy.
Many don’t even realize that they can do this.
Here is how it works.
To illustrate let’s build a niche keyword phrase surrounding the keyword of “magento commerce”
Unless there is an interface given within the platform that I am building on I am left with having to write an A HREF tag with “<” on each side.
Without those funky brackets above here is how it would look.
A HREF=”htt…”>Magento Commerce</A
While that link may be fine and good, if written better than I did above, it is missing a very important and easily added ingredient in the “title” tag.
A HREF=”htt…” title=”Magento Commerce”>Magento Commerce</A
This single addition increases the value of my code at least double or more if the keyword phrase happens to be found in my URL too. No matter if you are promoting Magento Ecommerce or some other offer this simple addition will help you achieve the rankings you desire. Therefore, gaining the exposure you need to get the traffic you want becomes easier when you understand the finer points of Google and Adwords.
I hope the above information will be of great use to all your Google and Adwords campaigns as Google and Adwords can be a critical part of success on the Web no matter if you are promoting a Magento Ecommerce shopping cart program or not. And when your online success does involve building a Magento Ecommerce storefront I recommend stopping by http://Magento-Commerce-Resource-Point.com and checking out what they have to offer on the topic of Magento Ecommerce technology.
