Google has loaded its Google AdWords with useful tools for internet marketing. Right now, let us take a look at the Google Traffic Estimator and find out how it can improve and increase web traffic. As a website traffic estimator, this can create a website traffic report along with a cost estimate in a single glance.

The Google Traffic Estimator plays a really important role in helping you decide which keywords to use in your website’s advertisement campaign. You will be provided with a comprehensive web traffic report covering the daily cost, estimated number of clicks you might get in a day, projected ad positions and the typical CPC or cost per click.

Other tools such as Google Keyword Tool, Google Analytics, and many other free tools are also at hand which you can employ together with the traffic estimator in order to improve website hits.

Set off by clicking on the Google Traffic Estimator official page: https://adwords.google.com/select/KeywordToolExternal. (Tip: If you want to get rid solving captcha codes from time to time, you can pay the one-time fee of $5.00.)

If you already have an idea on what niche to work on with yet you find it too broad, this tool can help you narrow down your search. It will give you keywords that have been proven to have commercial value already. By using the term ‘commercial value’, we refer to keywords tested to be used by Google AdWords advertisers.

The Google traffic estimator is indeed a nice way for beginners to start their career in advertising. Not only will you be able to save money but you can maximize your profit as well. Google will basically discern where to position you through the price you will give to them. Based on their estimate, they will tell you the number of times that your chosen keywords might be clicked daily.

It is very normal to expect for a more popular keyword or keyword phrase, the higher will the price be. The technique here is to have an extra word added to the popular keyword phrase you have chosen. For instance, you have chosen the popular phrase “dog training”, you can modify it to become “dog potty training”. The advantage now is that your traffic will be more targeted because you used a more specific phrase.

Using the Google Traffic Estimator, maximize your profit and make every dollar spent count by getting higher traffic.

With so many ecommerce solutions available in the market, how do you know which one to sign up for? When choosing a ecommerce shopping cart software, you would first need to appraise you business ‘ requirements.

Being a small enterprize, I’d presume that resources, human and capital, would be very much limited. This implies that the ecommerce shopping cart selected should be cheap, should be easy to use and shouldn’t need many people to operate it.

Ecommerce Solutions Price
Any traditional brick and mortar business requires a good ecommerce shopping cart before it can take its business to the internet. Many are bound by the high price of some ecommerce solutions. But there are a few solutions which cost just $50 or so a month, which is well within the budgets of most enterprises.

Don’t let the price fool you. For $50 a month, you get a bus load of features that help you promote and sell your items.

Effectiveness
Most ecommerce shopping cart are very simple to utilise. And it appears they’re getting simpler with each upgrade. Teens as well as retirees up to the age of 85 have been reported to be running web stores because these software have gotten so user friendly.

From a business standpoint, a solution which is user-friendly means less training time required to train staff to use the software. Also, more folks can be trained without much effort. Thus, company resources wouldn’t be impacted greatly.

Useful Tools
There are 2 features which will definitely benefit smaller firms. The first of which are auto responders. Auto responders can be set to reply to all kinds of events. As an example, it can be set to retort to a cancelled purchase attempt. As quickly as an order is cancelled, an e-mail will be despatched to the potential buyer. This is all done automatically and thus saves valuable time.

You may also set this feature to warn customers who want to be notified as soon as stock for an item becomes available again. All this interprets to more sales opportunities .

No Printing Needed
To a traditional off-line store, newsletters, present certificates and chits require money because printing is involved. But all of these can be created for free with most ecommerce solutions. On the environmental side of things, this is a particularly green way to do business.

Do This First
But before you jump on the first shopping cart software you see that costs $50 a month, I’d information you to sign up for a free trial first. Never sign up blindly. There aren’t any perfect carts. Choose the one you feel most ok with.

To sum up :

• Affordable ecommerce shopping cart now come loaded with lots of useful features
• Always sign up for a free trial first before subscribing
• The ecommerce solutions should be easy enough for anyone learn and use

.

With so many ecommerce solutions available in the market, how does one know which one to sign up for? When choosing a shopping cart software, you would first need to appraise you business ‘ wants.

Being a SOHO business, I’d presume that resources, human and capital, would be very much limited. This implies that the shopping cart selected should be cheap, should be easy to use and should not need many individuals to operate it.

Ecommerce Solutions Affordability
Any conventional bricks and mortar business requires a good shopping cart before it can take its business to the web. Many are hampered by the high cost of some ecommerce solutions. However , there are quite a few solutions which cost just $50 or so a month, which is well within the budgets of most companies.

Don’t let the price fool you. For $50 a month, you get a bus load of features that help you plug and market your produce.

Effectiveness
Most shopping cart are extremely convenient to use. And it seems they’re getting less complicated with each upgrade. Teens as well as retirees up to the age of 85 have been reported to be running internet stores because these software have become so user friendly.

From a business viewpoint, a solution which is user friendly means less training time needed to train personnel to employ the software. Also, more folks can be trained without much effort. So, company resources would not be impacted significantly.

Useful Tools
There are a couple of features which will definitely benefit small businesses. The first of which are auto-responders. Auto responders can be set to retort to all kinds of events. For instance, it can be set to retort to a cancelled purchase attempt. As fast as an order is aborted, an email will be sent to the potential buyer. This is all done instantly and so saves valuable time.

You may also set this feature to alert shoppers who want to be told as fast as stock for an item becomes available again. All this translates to more sales possibilities.

No Printing Required
To a traditional off-line store, newsletters, present certificates and chits require money because printing is concerned. But all of these can be created for free with most ecommerce solutions. On the environmental side of things, this is a very green way to do business.

Do This First
But before you jump on the first shopping cart software you see that costs $50 a month, I’d advice you to enroll for a cost-free trial first. Never sign up blindly. There are no perfect carts. Select the one you feel most comfortable with.

To summarise :

• Always sign up for a free trial first before subscribing
• It should include features which help you sell more and save time while keeping cost down
• Affordable shopping cart now come loaded with lots of useful features

.

We’ve been writing a lot of articles lately on techniques to build up sales with the useful tools provided with some of the best ecommerce solution software in the market. We’ve done so because the holidays are just a few months away and we want our merchants get the best of this shopping season. We’ve touched on cross-selling and up-selling in earlier posts and we will take it a step further here.

There are quite a few things that even the best ecommerce solution or free shopping cart software can’t help you do. It’s because there’s a lot of psychology involved in getting a customer to accept a product, let alone buy or spend more than they originally planned to. Sadly, web hosting shopping cart technology hasn’t reached such an advanced state…yet.

Cross-selling and up-selling are always great ways to expose people to more products they might be interested in but had not thought of. Nevertheless,, getting them to actually consider purchasing those products is a whole other matter. The way you go about persuading them is very crucial. Literally to get customers to accept cross-sell and up-sell products, you have to choose your words properly.

Here are a few suggestions:

Add A Personal Touch

Try to personalize your product suggestions as much as possible. Don’t just use “We recommend.” But instead, try engaging “We think you might like this/these.” This gives a much warmer feel. This phrase works great with up-sell items or items which are related (same category).

Establish A Need

Instead of making outright suggestions, why not put it in a different way by actually asking the buyer if he or she needs something. If a person has just bought a digital SLR for instance, you could ask, “Do you need batteries?” or “Would you want this camera bag for your gear?”. This method is good for products with lots of accessories. This is why guys go into DIY stores searching to buy a $5 screwdriver but come out with $200 worth of power tools and equipment which will be borrowed by neighbors and never returned. Mind you, have you noticed how fast food outlets cross-sell? As soon as you order a soda and a burger, you’ll automatically be asked, “Would you like some fries with that?” If you agree, the ever-helpful staff will then try to up-sell the product, “Why don’t you try our large fries? It’s just 20 cents more.” Even if 3 out of 10 customers opt for the fries, regardless of size, that’s already an increase in revenue.

Everyone Wants A Bargain

No one loves to pay retail. If you want someone to purchase something (extra) you need to make it worth their while. You need to express the value of the deal to them. Tell them exactly how much they will be saving and emphasize what a great deal this is. And it pays to select your figures wisely here. For example, given a choice between “Save $1.99″ and “Save 30%”, which do you think would have a bigger impact?

Tell Them The Sky Is Falling

You will be surprise people usually react to urgency. Place some sort of limit or a condition to the items you cross-sell or up-sell. “Available at this price for 15 minutes only” or “Hurry! Last 5 units left” are just some examples of this. Some view cart and checkout pages even employ the use of countdown clocks to emphasize the urgency. This method is excellent for items that are low in stock or end life products.

Curiosity Killed The Cat, But Not The Sale

I read somewhere that you should persuade and not inform when trying to sell. However, Amazon has started using analytic as part of its up-selling function for some of its products. Lets just say you request item A to purchase. Amazon will list that item along with a few more similar items and state the percentage of people who bought them. Basically, you’d discover that most people bought products that cost more than the product you selected. Basically, yours would be the only one not to hit 2 digits percentage-wise. You would then start to have doubts about buying product A and start browsing through all the other costlier alternatives. Genius, huh?

We’ve been posting a lot of articles lately on techniques to increase sales with the useful tools offered with some of the ecommerce solutions software in the market. We’ve done so because the holiday seasons are just a few months away and we want our merchants to make the best of this shopping season. We’ve touched on cross-selling and up-selling in earlier posts and we will take it a step further here.

There are quite a few things that even the best ecommerce solution or free shopping cart software can’t help you do. It’s because there’s a lot of psychology pertaining in getting a customer to purchase a product, let alone buy or spend more than they originally planned to. Sadly, web hosting shopping cart hasn’t reached such an advanced state…yet.

Cross-selling and up-selling are great ways to show people to more products they might be interested in but had not thought of. However, getting them to actually consider purchasing those products is a whole other matter. The way you go about win over them is very vital. In order to get customers to buy cross-sell and up-sell products, you have to choose your words properly.

Here are a few suggestions:

Add A Personal Touch

Try to personalize your product suggestions as much as possible. Don’t just utilize “We recommend.” But instead, try using “We think you might like this/these.” This gives a much warmer feel. This phrase works perfect with up-sell items or items which are related (same category).

Generate A Need

Instead of making outright suggestions, why not put it in a distinct way by actually asking the buyer if he or she needs something. If a person has just bought a digital SLR for instance, you could ask, “Do you need batteries?” or “Would you want this camera bag for your gear?”. This method is perfect for products with lots of accessories. This is why guys go into DIY stores searching to get a $5 screwdriver but come out with $200 worth of power tools and equipment which will be borrowed by neighbors and never returned. Mind you, have you noticed how fast food outlets cross-sell? As soon as you order a soda and a burger, you’ll automatically be asked, “Would you like some fries with that?” If you agree, the ever-helpful staff will then try to up-sell the product, “Why don’t you try our large fries? It’s just 20 cents more.” Even if 3 out of 10 customers opt for the fries, regardless of size, that’s already an increase in revenue.

Everyone Wants A Bargain

No one loves to pay retail. If you want someone to buy something (extra) you need to make it worth their while. You need to express the value of the deal to them. Basically let them know exactly how much they will be saving and emphasize what a great deal this is. And it pays to consider your figures wisely here. For instance, given a choice between “Save $1.99″ and “Save 30%”, which do you think would have a bigger impact?

Tell Them The Sky Is Falling

People usually react to urgency. Place some sort of limit or a condition to the items you cross-sell or up-sell. “Available at this price for 15 minutes only” or “Hurry! Last 5 units left” are just some examples of this. Some view cart and checkout pages even employ the use of countdown clocks to emphasize the urgency. This method is excellent for items that are low in stock or end life products.

Curiosity Killed The Cat, But Not The Sale

I read somewhere that you should persuade and not inform when attempting to sell. However, Amazon has started utilizing analytic as part of its up-selling function for some of its products. Lets just say you select item A to purchase. Amazon will list that item along with a few more similar items and state the percentage of people who bought them. Normally, you’d find that most people bought products that cost more than the product you chosen. Basically, yours would be the only one not to hit 2 digits percentage-wise. You would then start to have doubts about buying product A and start browsing through all the other costlier alternatives. Genius, huh?